What is Semantic SEO? How to Use Semantic SEO for Better Rankings
Updated: Dec 7, 2022
Semantic SEO is about optimizing for everything, including the topic instead of individual keywords. The single keyword optimization is no longer in use or accepted by Google. When Google came up with the algorithm called “Hummingbird” & “RankBrain” it tried to understand the whole page and content instead of looking for a single keyword.
Google still looks for the keyword in the page but it doesn't actually rely on them for the results. Instead it looks for the pages which cover the “Topic” rather than “Keyword”. For example, your page is about “Weight Loss Diet” though you’ve used this keyword in your page the Google Algorithm will definitely search for the keyword but it’ll go for terms like “Weight Loss Diet Benefits” or “Weight Loss Diet Plan” & show the results likewise.
Semantic SEO Strategies
Publish “topically Relevant” Content
Write Topic Outlines
Answer “people Also Ask” Questions
Target Keyword Variations With the Same Page
Try to Use Less Long Tail Keywords
Try to Publish Long Content
Include Semantically Related Phrases
Optimize for Conversational Keywords
Use Structured Data
Improve Topical Depth and Length of Content
Include Synonyms & Related Terms
Use Content Optimizer Tools
These are just a few examples as it contains a variety of strategies and content but one one thing constant and sure it all centers on meaning, language, and search intent.
Keyword Research Methods for Semantic SEO
Use tools such as Google Keyword Planner, Ahrefs Keyword Explorer, SEMRush Keyword Magic Tool, Moz Keyword Research can be used for Semantic SEO Research
Use Google Autocomplete, Google People Also Ask, Google Suggested Queries, Google Knowledge Graph, Google Knowledge Panel
Use resources such as Wikipedia, Wikidata, Wikihow
Use YouTube Autocomplete, YouTube Video Titles, Comments, Forum Threads, and call center questions or news sources
The most important point in Semantic SEO Query Research is to group user questions and queries according to specific search intents.
Google Images can also help for Semantic SEO Query Research since they are connected to each other with a contextual hierarchy.
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