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Traditional Marketing VS Digital Marketing

Updated: Aug 15

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. And the basic definition - Marketing is the process of getting potential clients or customers interested in your products and services. The definition of marketing is the action or business of promoting and selling products or services, including market research and advertising. Today, marketing is something that every company and organization must implement in its growth strategy. Many companies use marketing techniques to achieve their goals without even realizing it. Marketing refers to actions a company or organization takes to promote themselves and increase sales of their product or service. It is one of the key aspects of business.



What is Traditional Marketing?


It is a conventional mode of marketing that helps to reach out to a semi-targeted audience with various offline advertising and promotional methods. Many of the common and most tried offline marketing tactics of traditional marketing


  • Print (magazines, newspapers, etc.)

  • Broadcast (TV, radio, etc.)

  • Direct Mail (catalogues, postcards, etc.)

  • Telephone (telemarketing, sms marketing, etc.)

  • Outdoor (billboards, fliers, etc.)

Advantages

  • Impactful

  • Permanent

  • Memorable

Disadvantages

  • Hard to Measure

  • Quite Expensive

  • No Direct Interaction with the Customers

What is Digital Marketing?


Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts.

  • Search Engine Optimization

  • Search Engine Marketing

  • Social Media Marketing

  • Content Marketing

  • Affiliate marketing

  • Email Marketing

Advantages

  • Engagement

  • Measurable

  • Targeted

Disadvantages

  • Bit Annoying

  • Less Permanent

  • Constantly Evolving



Now some basic questions -


Which is better: digital marketing or traditional marketing?


As you’ve read above both marketing strategies are the BEST in their own way, we can’t define who’s better than whom. Because as per the business need we use both the marketing strategies.



Can digital marketing replace traditional marketing?


It is quite hard to answer this with 100% guarantee. But marketing will be changing as it has changed from traditional to digital. In the coming year it might change from digital to something. So it only gets EVOLVED.


Is digital marketing better than traditional marketing?


While traditional marketing is clearly not as relative as it used to be, it can still be effective in specific markets. Depending on your budget, location and market goals, traditional forms of advertising are still used for many companies. Nowadays people are using the technology of digital marketing to convey many different ads and target certain groups. It may not be the first place a business should look to promote their brand, but it can be effective especially in conjunction with digital marketing efforts.


So to make a long story short, digital marketing will not replace traditional marketing entirely, but has unquestionably taken a huge portion of the market.


Is Digital Marketing the future?


Digital marketing can take your company to the next level. As we’ve discussed earlier, the term marketing is going to evolve, and considering the changing technology and marketing environment, digital marketing will be the future with lots of new trends & automation. Customer behavior accounts for marketing trends and these trends decide how various business entities work.


What are the 3 traditional approaches to marketing?


Traditional marketing relies on offline strategies, including direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television. In most cases, the goal of traditional marketing is to create brand awareness.


If you find it useful, please do share with others Because Together We’re Learning & Growing.

And if you wanna know more, you can always refer following related links and other blogs-


https://www.solution-influencer.com/post/changes-been-seen-in-digital-marketing-when-it-started-vs-now


https://www.solution-influencer.com/post/aspects-of-digital-marketing


https://www.solution-influencer.com/post/why-digital-marketing-is-important


https://www.solution-influencer.com/post/future-of-digital-marketing-your-career-as-a-digital-marketer


https://www.solution-influencer.com/post/how-does-google-digital-marketing-work


https://www.solution-influencer.com/post/you-need-to-understand-design-based-thinking-planning

And if you wanna checkout all the infographics I’ve used in the blogs you can get it here…


https://www.solution-influencer.com/informative


And if you are finding Inspiration, do check this...


https://www.solution-influencer.com/quotes

Thank you for reading :-)

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