SEO is known as Search engine optimization used for search engines like Google to make them understand your website in their language. Whenever someone types anything in search engine and if it's related to your business and if your website is optimized as per SEO Guidelines, search will show your website at Top.
The better your SEO, the higher you’ll rank in search results, this results in more website visitors, more engagement and more sales.
Things to Be Noted
SEO Affects Your Business Appears in Organic Results.
Keywords Are Important So Choose Appropriately
Search Engines Are Smart
Have Proper Page Meta Titles and Descriptions
Some Good Backlinks Will Work Magic
Site Load Speed Should Be Lower
Analysis
Quality Content
Refresh Old Content
Don't Forget to Remove Pages Which Doesn't Add Value
User-friendly Design
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And if you are looking for Inspiration, do check this…
Thank you for reading :-)