A website’s bounce rate is very important because it tells you how effectively users are engaging with your website. In other words, it'll give you an overview of a term called "User Experience"
Bounce rate is calculated when a user visits your website and basically does nothing and leaves the website from there only. More specifically a website’s bounce rate is calculated by how many visitors leave a page without performing any action, such as buying something, filling out a form, or clicking on a link.
What Is a Bounce Rate?
To define what bounce rate is on your website, you need to understand the difference between a high bounce rate and a low bounce rate.
A high bounce rate means the user's overall session duration is short; they visit a web page on your site and leave. A low bounce rate means that users are spending time on a page and clicking on available links and actually liking your website .
Just for information, a website bounce rate & exit rate are two different things. Bounce rate means the user came on your website and left without navigating anywhere. On the other hand Exit Rate consists of the percentage of users who leave your website from a certain page. From Exit Rate you don't have as much information about your user as from Bounce Rate. So it's important to know How to calculate and Maintain the bounce rate for overall performance of the website.
What Is a Good Bounce Rate?
If you’ve recently seen your website’s bounce rate, you might have found the BIG number. Let me tell you the fact, The average bounce rate is somewhere between 26% and 70%, with the optimal range being between 26% and 40%. But if you're aiming for a 0% bounce rate then it's a bit hard because that kind of bounce has been seen for Ecommerce websites. And if your bounce rate is <20% then you should definitely check some things like duplicate code, incorrectly implemented tracking, and third-party add-ons because those things can all result in an inaccurately reported bounce rate.
The average bounce rate can also change depending on the user's device & network. For example, mobile devices have the highest bounce rate which is 55% Whereas the average bounce rate on a desktop is 40% and the average for tablets is 45%. So you need to consider your traffic source as you're seeing your website's bounce rate.
High Bounce Rate -
If your site's bounce is >=70% still it's of no worry, because it's still manageable but if it's >90% then it's an alarming thing you seriously need to check up on your website. Things like bad design, errors in your tracking code, excessive bots, or browser incompatibility could be a thing. Also be aware of social media or paid ads traffic, as well as a lot of mobile visitors can be increasing your bounce rate as well.
Bounce Rate Formula -
Since the bounce rate is the percentage of visitors who only view one page on your site, it’s calculated by dividing the total number of single one-page visits by the total number of visitors.
Bounce Rate Vs. Exit Rate
Bounce Rate - The percentage of single-engagement sessions
Exit Rate - The percentage of exits on a page
How Does Bounce Rate Impact SEO?
So in short bounce rate is not a Google ranking factor. Bounce rate is just a metric it does not directly influence Google rankings. The question is: Should you track your website's bounce rate and try to improve it? The answer is Yes – because it is one of the important metrics that you can use to understand whether your user is happy and finding the best he's searching for.
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