You must be thinking, how do I know about this term & how am I so confident to write about it? Let me clear this doubt, a few months back I was just searching about Digital Marketing and came across this term. Then I searched about it and have done HubSpot’s Inbound Certification.
Knowing about this term has changed my whole perspective, it has given me a new direction of looking towards the strategies that I used to create.
Sharing with you the same in a nutshell hoping it’d benefit you the same.
What is Inbound Marketing?
It’s basically a strategy or methodology for attracting customers through Good Quality Content with a touch of Personalization. Inbound Marketing strategy is like having a solution for a customer's current problem.
As HubSpot says, the inbound methodology can be applied in three ways:
Attract - The right people with valuable content and conversations
Engage - By presenting insights and solutions that align with their pain
Delight - By providing help and support to empower your customers to find success with their purchases.
Source - HubSpot
Inbound Principles everyone should follow –
Standardize - Make It Scalable
Contextualize - Make It Relevant
Optimize - Make It Better
Personalize - Make It Special
Empathize - Make It Human
If you follow these 5 things in your strategy, you’ll definitely achieve your end goal.
Following are some additional things to follow for betterment –
Know more about your prospects.
Discover why they might buy from you before you even reach out.
Time and place your attempts.
Be interested, not just interesting.
Build up your thought leadership and following.
Be SMAHT.
S – Sharp
M - Motivated
A - Ambiverted
H - Helpful
T – Transparent
As I said I tried to cover some important points in a nutshell. There are so many things to learn and cover in this topic. I think this would be good to start with Inbound Marketing.
With this topic so many things are connected following is just preview -
If you find it useful, please do share with others Because Together We’re Learning & Growing.
And if you wanna Know More, you can always refer following link -
And if you wanna checkout all the Infographics I’ve used in the blogs you can get it here…
And if you are looking for Inspiration, do check this…
Thank you for reading :-)