Updated: Aug 15
Ranking for a keyword in organic search is a repeated process. You won’t get the results you want 100% of the time, especially if you’re a new website trying to rank for a popular keyword, but if you take content marketing and SEO seriously, you can start to make effects be. Effects like rankings, traffic, and sales.
Following Are Some Helpful Steps -
Step 1 - Groundwork Is Important
You’ll need to have some basics in place before you can hope to rank for any random keyword.
A strong website – The longer your website has been around, making authority and links is better. It’s also crucial that your entire strategy should follow SEO best practices
The Potential Network – In order to rank quickly for a keyword, it’s really useful to have a built-in network to promote fresh content there and social media platforms like LinkedIn, Facebook, Twitter & Instagram along with email contacts you can reach out to.
Step 2: Initial Keyword Research Matters
In general, you should not target a keyword that has low search volume if there’s an original term that's much more popular. You’re more likely to succeed in ranking for a keyword if the term applies to your business. You’re also more likely to get some real return on investment in terms of ranking – remember that rankings of the targeted keyword aren't valued unless they’re driving worthwhile business, leads & traffic.
Step 3: Check Out the Competition
Once you've finalized your keyword, search for it on Google and many other search engines to see what your competitors are doing. You have to look for ways that you can separate yourself from your competitors. You’ll need to do at least as much as your competitors are doing to beat them, and if you wanna be at the top then you'll have to put more effort than what you just did to beat them.
Pay particular attention to -
The domains and URLs
The type of content that’s ranking
The types of businesses that are ranking
Step 4: Consider Intent & Conceptualize the Content
Now the question is Why Understanding User Intent Is Critical? The basic definition of user intent is “User intent, also known as search intent or keyword intent, refers to the reason and goal of a user's query on a search engine. For example, a person might want to learn more about a topic, find a nearby place, or buy products.
Still, despite your best keyword optimization efforts, If you're struggling to rank the pages then it's time to change your content strategy. Search engines rank content according to how efficiently it can solve a user's problem. Behind every search, there's an intention that Google or any other search engine, in particular, seeks to satisfy.
Now What is Conceptualizing the Content? Basically conceptualizing means to form an idea. If you have an idea for something, or if you understand something fully, you conceptualize it. Let's see this from a marketing's perspective. If you know which keyword to rank and the proper content, social media or any other best suited strategy for the keyword then you have to make it in the proper way and implement.
Step 5: Publish & Promote
Now, this is the important step of everything whatever you've been doing. Execute your plan. As you've not rushed any other step you should not rush this step as well, As you've written high-quality, user intent content there is no need to fear. Just double-check everything before publishing as search engines crawl and index new pages fast. Once it's crawled and indexed there is no going back.
This step is important and should come instantly after publishing – in fact, for big pieces of content, it’s great if you can do some media outreach before the piece goes live. Make sure you do what you can to get your content in front of as many people as possible before it'll try to rank for the keyword.
Following are some ways which you can try -
Share your content through your business’s social accounts
Use social buttons or widgets on your site to promote independent sharing
Build links to your content
Share with your connections through your personal account as well
If you find it useful, please do share with others Because Together We’re Learning & Growing.
And if you wanna know more about Digital Marketing, you can refer following links -
And if you wanna checkout all the infographics I’ve used in the blogs you can get it here…
And if you are finding Inspiration, do check this…
Thank you for reading :-)