A digital marketing strategy is basically a plan of action where you'll use online platforms and channels to reach your target audience and it'll have all your goals described along with steps. Now having a strong and researched Digital Marketing Strategy will help you and your business to achieve specific Goals through selected mediums/platforms.
Steps to Create a Digital Marketing Strategy
Have Achievable Business Goals
Identify Your Target Audience
Understand Users Needs
Have a Content Marketing Strategy
Start SEO ASAP
Don't Forget Paid Advertising
Use Email Marketing Too
Analyze New Traffic Mediums
Use Retargeting & Personalization
Analyze & Work on Conversion Optimization
Evaluate and Revise Your Strategy
After analyzing all these things, you should start with SEO as it is the most useful and important part of everything. While waiting for SEO to generate results, you can start creating & testing other mentioned things. Once you'll get the results from your SEO and other things, you'll come to know which strategy, channels/platforms can work to fulfill your business goals then you concentrate on those things.
The most important things is you also need to have strategies to convert your traffic to your customers, and you can use email marketing, retargeting, and conversion optimization for the same
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Thank you for reading :-)