The scope of marketing has expanded so much in these years, that the styles & tactics of marketing have blended into new paths. So, what is Inbound Marketing, and how it is different from Digital Marketing? Or Are they SAME?
Digital Marketing
The term digital marketing refers to the use of digital channels to market the products & services to reach out the customers. It involves the use of websites, mobile devices, social media, search engines, and other similar channels.
Benefits
Increase Customer Loyalty with Communications
Engage the Customer at Every Buying Stage
Target the Right Audience
Generate a Consistent Lead Pipeline
Analytics and Optimization
Trackable, Measurable Results
Gain Brand Credibility
Global Reach
Local Reach
Easy To Learn
Works For All Companies & Stages
Inbound Marketing
Inbound Marketing is the method of growing your organization by building meaningful, lasting relationships with customers. It’s about valuing and empowering them to reach their end goals at any stage in their journey with you.
Benefits
Cost-effective
Long-lasting
Reach New Markets & Audiences
It’s Immediate
Build Authority & Brand Awareness
Increases ROI
Works For Companies Of All Sizes & Stages
Attracts Qualified Leads
Offers Real Value To Customers
Saves Time
Measurable
Higher Trust & Credibility
Quality Traffic & Leads
Educates & Nurtures Customers
Brings Sales & Marketing Together
Commonly Managed Using One Platform
Works Alongside Traditional Methods Too
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And if you wanna Know More, you can always refer following link -
And if you wanna checkout all the Infographics I’ve used in the blogs you can get it here…
And if you are looking for Inspiration, do check this…
Thank you for reading :-)