Knowing the terms related to the work helps us understand the actual process and progress toward our tasks. Digital marketing terms are categorized in different sections throughout.
Following are some important and most-used terms
1. A/B Testing –
Also known as split testing, it’s the most used term in the field. In simple words, it means testing two types/versions of content types in terms of conversion. For example, subject lines, ads, CTA
2. Affiliate Marketing -
Affiliate Marketing means the promotion of ads or content based on commission on no. of customers generated.
3. Brand Positioning –
Building a brand identity through your post, visuals, and ads is a major move. Basically, it's a unique value/solution you're offerings to your customer which in future is gonna be your brand Positioning from your competitors.
4. Content Strategy -
The Content strategy focuses on the planning, creation, and execution of the content. It doesn't only includes the content but also images & video or any other visual form.
5. Conversion Rate Optimization -
Conversion rate optimization plays an important role when it comes to online spending and calculations.
6. CPA (Cost per Acquisition) -
This metric is used to measure the revenue impact of a marketing campaign. It measures the cumulative costs of a customer taking an action that leads to a conversion. It calculates by this formula - Total Campaign Cost / Conversions = CPA
7. CPC (Cost per Click) -
Cost per click (CPC) is a paid advertising term where businesses pay to advertise a publisher for every click on an ad. It is also known as PPC (pay-per-click). It calculates by this formula - Advertising Campaign Cost / Number of Clicks.
9. CRM (Customer Relationship Management) -
It includes practices, strategies & technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service and assist them in a better way.
10. CTA (Call-to-Action) -
This marketing term is the next step a visitor or customer should take after visiting any campaign or website. he CTA can have a direct link to sales.
11. CTR (Click Through Rate) -
This metric measures the number of clicks received on the ads per number of impressions. It calculates by this formula - Total Clicks on Ad / Total Impressions = Click Through Rate.
12. CRO (Conversion Rate Optimization) -
It is the process of increasing the percentage of conversions from a website or mobile app. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business faster.
14. Engagement Rate -
Engaged consumers interact with your business through likes, comments and sharing. The engagement rate is a metric often used in analyzing the efficacy of your brand.
15. The Funnel -
A marketing funnel describes your customer’s journey, from the initial stages when someone learns about your business till becomes your customer, marketing funnels map the routes at every stage.
17. KPI (Key Performance Indicators) -
KPIs are the key targets you should track to make the most out of your business strategies. KPIs support your strategy, help your teams focus on what’s important, and can give you more ROI.
18. Keyword -
SEO keywords are terms added to online content to improve search engine rankings for the same. You can find out your related keywords through a keyword research process which will be a combination of search volume, competition and commercial intent.
19. Lead Generation -
In marketing, lead generation is acquiring consumers which interest or enquiring about products or services of a business.
21. Paid Ads -
Paid advertising is online advertising where you pay to the platforms and do real-time auctions to show their ads within slots on a specific platform or network.
22. ROAS (Return on Ad Spend) -
ROAS helps online businesses to evaluate which methods are working fine and how they can improve future advertising efforts for their business.
23. Quality Score -
Quality Score is Google’s rating of the quality and relevance of your keywords and paid to advertise. It depends upon factors like CTR, landing page quality, Ad text & Ad group.
25. Target Audience -
A target audience is a group of people identified as being likely customers of a business. And in the wider term, it is the demographic of people most likely to be interested in a company's product or service.
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